Negotiating an Endorsement Agreement

Negotiating an Endorsement Agreement
Jeffery N. Zinn, Author
Maryland Bar Bulletin

In this article, Jeffery N. Zinn, an Associate in the Business and Finance Department, provides information about current endorsement agreement language and discusses issues that can arise as a result of miscommunication when negotiating endorsement agreements.

Various topics covered in the article include what companies should consider when drafting agreement language for potential endorsers, interests of companies and endorsers with regard to product endorsement, terms and territory of endorsement agreements, compensation, and suspension and termination of these agreements.

To view the full article, please click here.