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What’s in a name? Legally speaking, there are factors to consider

Posted:
02/18/2005
Services:
Intellectual Property, Mergers and Acquisitions

Adam S. Zarren, a partner in the firm’s Corporate Group, published this article discussing the challenge of selecting a legal name or trade name for a new business, a name change to an existing business and/or a name for the products and services associated with the business. Adam notes that when making these decisions, certain due diligence should be done, and offers factors to consider from a legal standpoint before making a final decision.