University Trademarks and Alumni Associations: How Far Is Too Far?

With the recent emergence of Name Image Likeness (NIL) compensation, alumni associations focused on raising funds to compensate student athletes have been on the rise. But alumni associations in some form or another have been around as long as some of the oldest colleges and universities in the nation. Schools are often faced with the question of how far they will permit an alumni association to utilize trademarks, colors and slogans in furtherance of raising funds without an explicit license.