(PHILADELPHIA, May 8, 2024) Saul Ewing LLP announced today that it has been named a 2024 Gold Award Winner for its branding refresh by Hermes Creative Awards, an international competition for creative professionals. The refresh included a new firm name, logo, tagline, website and various promotional materials. See the firm’s award entry here. The new website improves the overall client experience with greater speed and predictive search functionality, a central hub for firm services, thought leadership and experience, and a showcase for video and interactive materials, including an illustration of the firm’s storied history in a new animated timeline.
“We are thrilled to be recognized by Hermes Creative Awards for the colossal team effort that went into our exciting branding refresh when our firm name changed from Saul Ewing Arnstein & Lehr to Saul Ewing,” commented Chief Marketing Officer Kelly Enache. “More than one year of work went into the rebrand effort, which involved interviews with attorneys, clients and business professionals to crystallize our strengths and priorities. The collective feedback we received influenced our entire brand platform, including the development of our new tagline at a particularly transformative time in our history — “Inspired People. Inspiring Trust.™”
Administered by the Association of Marketing and Communication Professionals, the Hermes Creative Awards honors the messengers and creators of the information revolution. Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.
About Saul Ewing
Saul Ewing is a full-service, national law firm with more than 400 attorneys and a team of top-notch business professionals, all working together to deliver practical, proactive advice and excellent client service. Our diversity of thought, focus on innovation, cross-serving practices, and culture of coaching create a collegial and supportive environment that inspires us to deliver inspired solutions. This is The Saul Approach.