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"Downtown retail is facing a significant decline, grappling with the lasting effects of the pandemic, the unstoppable rise of ecommerce and the mounting pressure of surging interest rates. However, amidst the decline that shrouds downtown districts, a powerful opportunity for resurgence emerges."

Since Elon Musk announced his decision to remove the iconic bird logo and adopt "X", as Twitter's new logo (the "X Logo"), the rebranding decision has been the talk of the town. The rollout has prompted a barrage of reactions and has many questioning whether the change will attract legal hurdles...