Tami Carmichael provides strategic legal advice to clients on advertising and branding initiatives, both when they launch and commercialize new ventures, as well as throughout the growth and development of their businesses and brands. Tami has a deeply developed practice in media and entertainment, including representation of celebrities and creative content owners who are exploring strategic partnerships and seeking protection of their business interests and intellectual property. Her work on publicity and branding initiatives for these clients includes negotiating talent, licensing, and merchandising opportunities. In doing this and other work, Tami is dedicated to understanding each individual and their needs in order to tailor and customize her advice, so that clients receive concierge-level client service.
Commercial Contracts and Transactions
Media and entertainment companies turn to Tami for counseling on commercial contracts and transactions that support both their short-term and long-term business goals related to:
- Intellectual property
- Content and technology development and ownership, including issues related to AI-generative work
- Product and service launches
- Advertising and marketing campaigns, social media engagement, sweepstakes and promotions
- Production
- Distribution
- Digital assets and domain names
- Master Service Agreements (MSAs)
- Commercial and publicity rights negotiations
- Creative works
- Privacy concerns
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Tami also handles media and entertainment-related transactions for individuals, including celebrities and influencers, as well as for advertisers, advertising and marketing agencies, and PR agencies. Her experience includes representations related to: talent, production, and sponsorship/endorsement agreements; influencer agreements; social media management; appearances and events; and branded entertainment. Additionally, she advises on digital rights, music, production, rights acquisitions, merchandising, management, and transfers.
Brand and Content Development
Tami guides clients through brand and content development. This work spans from trademark and copyright clearance and prosecution to U.S. and global portfolio management, due diligence, and licensing strategies. Tami also provides legal advice on:
- Trademarks
- Copyrights
- Advertising
- Unfair competition
- Compliance with Federal Trade Commission (FTC) and other governmental and regulatory agency regulations
- Publicity
- Media
- Entertainment
When disputes arise, Tami litigates intellectual property, advertising, domain name, publicity, media, entertainment, and related cases before U.S. federal courts, the U.S. Trademark and Trial Appeal Board (TTAB), the Internet Corporation for Assigned Names and Numbers (ICANN), the National Advertising Division (NAD), as well as private tribunals.
Serving An Array of Industries
In addition to her media and entertainment practice, Tami has significant experience working with individuals, start-ups/emerging companies, and Fortune 500 companies, located in the U.S. and internationally, in consumer goods and services, technology, food and hospitality, fashion, apparel, beauty, luxury goods, music, textiles, marketing and advertising agencies, PR agencies, financial services, sports, digital platforms, and not-for-profit businesses.
Tami has also worked as in-house counsel on a secondment basis. She leverages this and other business experience to support clients in meeting their budgets and goals. Clients often look to her to serve as their outside general counsel, assisting them with a wide range of their legal needs.
In New York, [Tami] can be counted on for savvy portfolio management that is laser-focused on commercial objectives. [She] brings over 30 years of experience advising brand owners on the exploitation of their strategic assets.